Events - The
Peer Awards Foundation (2002)
The PEER AWARDS Foundation is a private foundation,
which derives its grant-making funds primarily from the
contributions of profit-making business events and activities,
currently consisting of the annual PEER AWARDS presentation
banquet.
Having successfully fostered and nurtured the event over
the past four years, the directors of AMK have taken the
decision to now hand over the event to the foundation. This
was always the plan of the directors, a decision which was
taken when the event was first set up. The directors are
of the view that under the management of a foundation The
PEER AWARDS will derive its own independence and essentially
better posited to attract the funding required achieving
the goals and mission of the Foundation.
The PEER AWARDS will therefore no longer be an AMK event,
but a fund raising event staged annually by the Peer Awards
Foundation. All revenues will therefore be for the exclusive
account of the foundation.
AMK COMMUNICATIONS at the discretion of the foundation
may be retained to provide professional services, but in
every respect the foundation is a separate, legal organization,
with its own endowment, and is subject to the same rules
and regulations as other private foundations.
The PEER AWARDS Foundation is a strategic
resource for innovative marketing people and institutions.
The Foundation's goals are to:
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Strengthen professional marketing growth
and development |
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Increase opportunities for professional marketing
development |
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Promote regional and international marketing co-operation |
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Advance the growth and development of market and marketing
research |
About
The PEER AWARDS Foundation
A fundamental challenge facing every society
is to create political, economic and social systems that
promote peace, human welfare and the sustainability of the
environment on which life depends.
The PEER AWARDS Foundation believes that the
best way to meet this challenge is to encourage initiatives
by those working and studying closest to the problems; to
promote collaboration among public and the private business
sectors, and to ensure participation by men and women from
diverse communities and at all levels of society. Such activities
help build common understanding, enhance excellence, enable
people to improve their lives and reinforce their commitment
to society.
The PEER AWARDS Foundation is one source of
support for these activities. The foundation will work mainly
by making grants, financial contributions, loans, and scholarships,
etc, that build knowledge and strengthen individuals, organizations
and networks.
Funding
& Other Revenue Sources
The foundations primary source of revenue
will be net revenues derived from the staging of the annual
PEER AWARDS, which is currently funded from cash sponsorships
and event ticket sales. Now in its fifth year this annual
event is now an established event on the local marketing
calendar.
Under the management of the foundation it
is anticipated that increased funding will be derived from
corporate enterprise and individuals, sufficient to generate
the surplus required to fund the foundations activities.
Since the financial resources will be modest
in comparison to expected needs, the Foundation will focus
on a limited number of areas and programme strategies within
our broad goals on an annual basis.
It is anticipated that additional funds will
be derived from an investment portfolio to be established
and maintained with a percentage of funds derived from annual
revenues. This diversified portfolio will be managed to
provide a perpetual source of support for the Foundation's
programs and operations.
The Foundation will operate as a local philanthropy
in Jamaica and will be expanded to become a regional and
international foundation over time
Programmes and fundings
In the area of educational assistance, the
Foundation will seek to enhance the capacity of schools
and higher education institutions to broaden access to marketing
information while pursuing higher levels of student achievement.
In higher education and scholarship, the Foundations
goal will be to build and sustain access to fields of knowledge
that deepen scholarship and public understanding of marketing
and marketing practice. In the area of Research the Foundation
will seek to promote and support by way of grant funding
responsible research and to develop appropriate channels
of distribution for the findings that serve the needs of
the marketing community, the society at large and its diverse
constituencies.
In areas of Technology, the Foundations goal
will be to strengthen opportunities for greater artistic
creativity and expression that will generate the hope, understanding,
courage and confidence needed to help fulfill the full potential
of marketers.
Grants and Programme-Related
Investments to Organizations
Before a request is made for a grant or programme-related
investment, a brief letter of inquiry is advisable to determine
whether the Foundation's present interests and funds permit
consideration of the request.
The letter should include:
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The purpose of the project for which funds
are being requested |
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Problems and issues the proposed project will address |
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Information about the organization conducting the
project |
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Estimated overall budget for the project |
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Period of time for which funds are requested |
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Qualifications of those who will be engaged in the
project |
After receiving the letter, Foundation staff
members may ask the grant seeker to submit a formal proposal.
There is no grant application form.
The proposal should include:
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The organization's current budget |
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A description of the proposed work and how it will
be conducted |
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The names and curriculum vitae of those engaged in
the project |
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A detailed project budget |
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Present means of support and status of applications
to other funding sources |
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Legal and tax status |
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In some instances, the Foundation requires the grantee
organization to match Foundation's grant with funds
from other sources |
The Foundation supports pluralism and equal
opportunity in its grant making and in its internal policies.
The opportunities that prospective grantee organizations
provide for minorities and women are considered in evaluating
proposals.
Applications are considered FOUR (4) times
each year. Normally applicants may expect to receive within
six weeks, an indication of whether their proposals are
within the Foundation's program interests and budget limitations.
Activities supported by grants and program-related
investments must be charitable, educational or scientific.
The Foundation monitors grants through regular
financial and narrative reports submitted by the grantee.
The foundation directs its support to activities
that are within its current interests and are likely to
have wide effect. Support is not normally given for routine
operating costs of institutions or for religious activities.
Except in rare cases, funding is not available for the construction
or maintenance of buildings.
Grants to Individuals
The Foundation will also make grants to individuals
and are limited to research, training and other activities
related to program interests.
The Foundation will give consideration to
undergraduate scholarships but will not make grants for
purely personal needs. Support for graduate fellowships
is generally provided through grants to universities and
other organizations, which are responsible for the selection
of recipients. Most Foundation grants to individuals are
awarded either through publicly announced competitions or
on the basis of nominations from universities and other
non-profit institutions. In all cases, recipients are selected
on the merits of their proposals and on their potential
contribution to advancing the Foundation's program objectives.
The Foundation's Board of Trustees
A twelve (12) - member Board of Trustee, drawn
from the marketing community, related educational and training
institutions, manages the PEER AWARDS Foundation.
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